IAM - Analytics & Research Services

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Are you able to decipher root causes and factors? Gain a vantage perspective over your competitors with real time research that gives you the data you need to make accurate projections for successful decisions.

​You can gain an in-depth understanding of your clientele and the most effective ways to communicate your product and connect to your services. IAM, LLC can track the performance and value of your campaign to quickly and effectively form strategies that organically grow your image.

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​Brand & Image Research

• Brand and Image evaluation, positioning, and tracking
• Public opinion evaluation and tracking

​Customer Service Research

• Customer satisfaction
• Competitive evaluation of customer service
• In-store retail customer satisfaction
• Program/event evaluation

Product & Service Research

• New product and service development research
• Product and Service evaluation studies
• Presentation and Packaging research

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Public Sector & Demographic Research

• Clientele/demographic measurement and tracking
• Public opinion surveys and community support
• Policy and topic research

​​Communications Research

• Advertising/PR/Social Media development research
• Concept/Message testing
• Post-testing and advertising effectiveness research
• Awareness, attitude, and advertising tracking
• Name and logo testing